New freelancers almost always underprice. Here is how to price correctly from the start.

The Mistake: Charging for Time

Charge for the outcome, not the time. A social media kit is worth Rs.2,500 regardless of whether it took 2 hours or 30 minutes.

India Market Rates

Social Media

  • 30-post calendar (text only): Rs.1,000 to Rs.2,500
  • 30 posts with graphics: Rs.2,500 to Rs.5,000
  • Monthly management retainer: Rs.4,000 to Rs.10,000 per month

Design

  • Logo (3 concepts): Rs.1,500 to Rs.5,000
  • Brand identity kit: Rs.5,000 to Rs.15,000
  • Pitch deck (15 slides): Rs.3,000 to Rs.12,000

Web

  • One-page landing page: Rs.5,000 to Rs.12,000
  • Multi-page business website: Rs.12,000 to Rs.30,000

Automation

  • WhatsApp auto-reply setup: Rs.3,000 to Rs.8,000
  • Full automation pipeline: Rs.15,000 to Rs.40,000

Three-Tier Strategy

Always offer three options. Clients seeing one price say yes or no. Clients seeing three almost always choose the middle.

When to Raise Prices

When you have 3 or more testimonials, you are fully booked, or clients accept your price without negotiating. Raise 20 to 30 percent every 3 months while growing.